The Store Model contains weakness, such as its Central Executive, the “conscious part of the mind” that “coordinates incoming information with information in the system” and “controls attention.” This unified command does not exist in all cases, as has been shown in cases where the corpus callosum has been damaged (Pinker 2002). Likewise, the Store Model hides an absurdity: how do we know what we do not know we do not know? If the Central Executive is conscious, then we must consciously ignore information we have not even noticed yet.
The Store Model is more intelligible when seen in the light of the OODA Loop. In the OODA Loop, outside information, unfolding circumstances, and unfolding environmental interaction are “Observed.” These are then fed forward and previous experience, new information, genetic heritage, cultural tradition, and analysis/synthesis led to an “Orientation” which also feeds backwards to Observation. In most cases this creates an implicit guidance and control to a person’s Action, though sometimes a Decision is made, in which case it feeds forward into action and feeds back to Orientation. In every case, Action feeds back to Observation. (Fadok, Boyd, and Warden 1995). The OODA Model resolves these problems. The Store Model becomes acceptable by breaking the “Central Executive” into a large, complex, unconscious Orientation component and a seldom used but powerful Decision making aspect. Because Orientation is itself composed of sub-procedures, cases of split personality are intelligible as maladaptive assembles of these sub-procedures. Likewise, if Observation must go through Orientation before Decision, then it is no surprise we often do not â€œseeâ€ things that would change our decisions if we knew of them (Richards 2004).
Fadok, D.S., Boyd, J., and Warden, J. (1995). Air Powerâ€™s Quest for Strategic Paralysis. Maxwell Air Force Base AL: Air University Press.
Pinker, S. (2002). The Blank Slate: The Modern Denial of Human Nature. New York City: Penguin Books.
Richards, C. (2004). Certain to Win: The Strategy Of John Boyd, Applied To Business. Xlibris Corporation.