What the Mainstream Media was already saying about DirectBuy

DirectBuy, before sicking the hounds (and copyrighted c&d‘s) via Dozier Internet Law, was a company that received mixed reviews from the blogosphere.

Even more interesting, though, is the negative reviews Direct Buy has earned from the mainstream media. Channel 12 News and Consumerist both reference a Consumer Reports article that reads, in part:

After the fee disclosure, we discovered that we had to sign up on the spot or never come back. We couldn’t bring DirectBuy’s “confidential” prices elsewhere to comparison shop, the representatives said, because this would likely anger retailers who might then retaliate against the manufacturers by refusing to sell their merchandise…

The fine print in the DirectBuy contract says you cannot return items, cancel orders, or terminate your membership. When we asked if, after plunking down $5,000, we could cancel and get a refund, a salesperson said, “You’ll have to check state law.” A review of New York state law revealed that the three-day cooling-off period for canceling contracts wouldn’t apply in this case…

The lack of price transparency makes it hard to evaluate whether you’ll save by joining DirectBuy. But even if you were to save 25 percent on purchases after joining, you’d need to spend more than $20,000 just to recoup your membership fee. DirectBuy might save you money if you’re furnishing a house from scratch or doing a major renovation. But since you can’t shop around beforehand, you’ll be joining blind

DirectBuy may be a scam, but it’s a business that uses a very “hard sell” and one should think twice about.

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