While I’ll always be a fan of the OODA loop, a great conceptual model of human cognition, it does not help me in predicting outcomes. That’s why I generalized Horn et al to create a domain-knowledge/general-ability/motivation/behavior model of performance. Writing about this will be its own challenge, however.
This comes at about the same time I have discovered self-efficacy, an incredibly powerful tool first developed by Albert Bandura. Self-efficacy blows away concepts such as self-esteem, self-concept, self-definition, identity, and so on, and also better explains findings described by Expectancy-Value Theory, Goal Theory, and so on.
Self-efficacy boils down to a set of simple questions, all of which have this form: How confident are you that you can perform a specific action in order to achieve a goal, as of now. Self-efficacy is obviously beyond behavioralism, because such self-reports were frowned on by the behavioralists that Skinner. However, it is much more action-centered than other ‘cognitive’ or ‘constructive’ theories. What you feel, how proud you are, what you really want, so on, and burned away. How confident are you, right now, that you can do A to get B?
For instance, from this online resource on self-efficacy, comes a standard practice question, drived from Bandura’s famous “Guide to Creating Self-Efficacy Scales” (PDF).
If you were asked to lift a 10 pound object right now, how certain are you that you can lift it?
Respondants are given 11 choices, from 0 to 100, with 0 meaning cannot lift at all, and 100 meaning can lift without any problem.
When I first encountered self-efficacy I thought it was just a proxy of domain knowledge or long-term memory, but many, many studies show it is a seperate construct that explains variation on its own. A popularization of the concept is available from the Wall Street Jounal.
So now, I am planning to use self-efficacy, along with the rest of my model, to look at creativity in blogging. This is a large task and I need an organizational structure. Fortunately, Siwatu (2005) provides an excellent model. While Siwatu examined a different concept, we share a methodological outlook as well as a focus on self-efficacy.
So, using Siwatu as a model, how I plan to attack the problem. Italicized headings are areas where I replaced Siwatu’s topics with analogous ones in my own research.
Chapter 1 Introduction 1
Purpose of the Study 4
Research Questions 7
Definition of Terms 7
Blogging Self-Efficacy 8
Blogging Creativity 8
Chapter II Review of the Literature 9
The Novel 12
The Useful 14
The Field 16
The Domain 17
The Value of Creativity 17
What are self-efficacy beliefs? 19
Source of Information 20
Mastery Experience 20
Vicarious Experience 20
Verbal Persuasion 21
Physiological and emotional states 21
Assessment of Self-Efficacy 22
The development of the CES Scale 25
Concerns regarding CES 29
What are Job and Creativity Self Efficacy? 33
Cognitive, Motivational, and Strategies Variables 35
General Ability 35
Domain Knowledge 37
Summary and Predictions 42
Chapter 3 Methods 46
Quantitative Phase 36
Population and Sample 47
Creative Blogging Self-Efficacy Scale 47
Job Blogging Self-Efficacy Scale 48
Blogging Domain Knowledge Scale 49
Attitude Scale 50
General Ability Scale 51
Data Analysis 52
This model is missing a replacement for Siwatu’s qualitative section. I imagine that will come from creating and revising the scales I need in this research.