$GOOG paid a billion dollars for twitch, a video streaming service. Unlike Youtube (which focuses on general audiences and miscellaneous niches), vimeo (which focuse on gorgeous cinematographic videos), or Daily motion (which focuses on being second place to Youtube), Twitch’s niche is gamers.
Twitch is focused around games (live events) and channels (feeds of live events by specific gamers or groups). Yesterday, my wife and I watched navigated Twitch on Xbox One. Broadly, the two main types of games & channels appear to be competitive games and social games. Exmaples of competitive games include League of Legends (the most popular game in the world) and Starcraft II, while an example of a social game is Grand Theft Auto V.
Competitive games are organized like minor sports, such as women’s football, women’s basketball, or mixed martial arts. Not only are many of the trappings of major spots there (commentators, slick graphics, various functionaries) but minor spots have two elements major sports can lack: a sense of exclusivity and a proof of passion. Unlike major sports, identifying with a minor sport means identifying with a subculture to which you belong. And unlike major sports, few millionaires are made in minor sports, so a player is more likely to be following a calling as opposed to buying a beach house.
My wife and I, however. enjoyed watching social games more. Many of these players/hosts were female, and combined competent gameplay with the personality of an effective radio disk jockey. Any flirting was PG, and you quickly felt that you were in the company of friends. For a fantasy game like Grand Theft Auto V, where play is self-directed and often absurd, watching someone play with friends can be even more relaxing than playing yourself (where the question of “what is to be done?” looms as large as in real life).
Twitch is a community — a billion dollar community — I was largely ignorant of a few days ago.
The world is vast, and there are such people in it…