Recently I read Dogfight, a history of the shone war between Apple and Google. It is the latest history in the corporate history of the phone market that I have read. Though it benefits from certain perspectives of insiders, its largely duplicative of other books of this era. Yet a short section is vital to understanding the entire era.
From The Victorian Internet to Crystal Fire, the rise of telephony revolutionized society and created the modern tech center of Silicon Valley. Generation after generation of companies, from Bell Labs-Lucent to Alcatel-Lucent and even Blackberry, fell in this arena. As did other firms and platforms that are now almost forgotten, such as Nokia/Windows Phone and Motorola.
Dogfight follows the iOS and Android fight between Apple and Google. The best history of Apple in this period is Steve Jobs, Walter Isaacson’s famed biography, while Inside the Plex is an overview of Google – both written during the hottest part of the Apple-Google phone war. Each of those histories is more complete and provides more context for the actions during the era of the early iPhones and Androids than Dogfight. Unfortunately, much of Dogfight reads like a sportswriter’s play-by-play of a series, rather than the story of either the years dedicated to these projects or the corporate goals they represented.
Yet Dogfight does get one thing right: the importance of corporate politics in both goals. Despite different market positions (Apple was an incumbent) and different organizational structures (Google is organizational while Apple is functional) each company was hampered by internal politics. Apple’s hardware and software divisions fought for resources (such as who should manage the software engineers writing tests for hardware components) which ultimately culminated in the marketing disaster of “antenna-gate.” Google, for its part, was initially focused on porting its apps to a large number of smartphone platforms, and in the early years of Android the Google Apps team treated Google Android as a second-class platform.
I read Dogfight by Fred Vogelstein in the Audible edition.