Tag Archives: Project Fear

Impressions of “Unleashing Demons: The Inside Story of Brexit,” by Craig Oliver

Recently I read Unleashing Demons by Craig Oliver, an adviser to former UK Prime Minister David Cameron who also worked with the anti-Brexit campaign, “Stronger In.” Unleashing Demons presents an inside view of the failed attempt to convince the British people they should stay in the European Union. Oliver does a good job presenting a detailed history of events and lays blame at numerous people, but not himself nor his former employer. He makes a few claims that are questionable. The book itself is clearly intended for a British audience, but there’s some overlap with US politics too.

Unleashing Demons appears to be a re-purposed diary. It’s very detailed, and does not have a real sense of pacing. It seems likely that most of the book is literally composed of what Oliver recorded happening that day, narrowed down to the EU referendum.

The book begins shortly before the campaign. Oliver’s faction, “Britain Stronger in Europe”) or “Stronger In” for short),” was composed of the leadership of the Conservative, Labor, Liberal-Democrat, Green, and Scottish National Parties. The opposing faction, “Leave.eu” was primarily composed of unhappy Conservative Party members, including cabinet ministers. One consequence of this is that the “Stronger In” campaign was strongly associated with the establishment. Oliver realizes this, but fails to appreciate how profoundly this blinded him. At several points Oliver (who narrates the audible edition) seems truly angry and bewildered by “experts” in “post-war institutions” were so widely distrusted. He lives in an establishment world where the financial crisis and the Iraq occupation have not destroyed the credibility of the elite. Another consequence is that the Brexit referendum was seen as a Conservative Party civil war by the other parties. Oliver suspects the incompetent assistance by other parties may have been given on purpose, in order to weaken the Conservative Party.

Oliver briefly describes the pro-Brexit campaign. The official pro-Brexit campaign was Leave.eu, actually led by Cabinet ministers such as Michael Gove. At the same time the U.K Independent Part of Nigel Farage ran a more enthusiastic wildcat campaign. While tensions between these campaigns are mentioned, but pro-Brexit side appeared more united than the anti-Brexit side.

An irony of the book is that beliefs now associated with Brexiteers (such as that a vote is irrevocable, that “out means out,” and so on) were largely pushed by the Leave campaign and the Cameron administration. This is part of what was called disparagingly “Project Fear,” justified by Oliver as a method of emphasizing the negative aspects of Brexit as a risk to the self-interest of marginal British voters. Within the narrative previous Labor Prime Ministers argued against this approach, emphasizing that while the Brexit side has both a positive message (regain sovereignty) and a negative one (risk from immigration), the pro-Brexit side has only a negative message (risk to the economy) without a positive message (either Brown’s “lead not leave” British power within the EU, or a focus on an “open” world). In the text Oliver is dismissive of this view.

Oliver lists a number of villains who are responsible for Brexit being passed. These include German Chancellor Merkel’s immigration policy, the Labour party for sabotaging the referendum, disloyal Conservative ministers, people “who don’t like brown people”, a lack of a pro-EU story, and the BBC for not silencing news he disliked. In the book and outside it he has called for the BBC to censor political views he dislikes. These include differences from whether or not Turkey can ever join the EU, to whether there might be a EU army.

Unleashing Demons touches on American politics in a few points. The chief pollster for the anti-Brexit campaign was Jim Messini, whohttps://en.wikipedia.org/wiki/Project_Fear also worked for Obama’s successful reelection campaign. Earlier in the book the narrative feels like it’s broken to insist Obama’s line, that Britain would go “in the back of the queue,” was written without British assistance, even though that is not an American expression. As the book neared its conclusion it began to feel more like Donna Brazille’s Hacks, as it became increasingly bitter to members of the author’s own party.

I read Unleashing Demonshttps://en.wikipedia.org/wiki/Project_Fear: The Inside Story of Brexit in the Audible edition.