Recently I read Dogfight, a history of the shone war between Apple and Google. It is the latest history in the corporate history of the phone market that I have read. Though it benefits from certain perspectives of insiders, its largely duplicative of other books of this era. Yet a short section is vital to understanding the entire era.
From The Victorian Internet to Crystal Fire, the rise of telephony revolutionized society and created the modern tech center of Silicon Valley. Generation after generation of companies, from Bell Labs-Lucent to Alcatel-Lucent and even Blackberry, fell in this arena. As did other firms and platforms that are now almost forgotten, such as Nokia/Windows Phone and Motorola.
Dogfight follows the iOS and Android fight between Apple and Google. The best history of Apple in this period is Steve Jobs, Walter Isaacson’s famed biography, while Inside the Plex is an overview of Google – both written during the hottest part of the Apple-Google phone war. Each of those histories is more complete and provides more context for the actions during the era of the early iPhones and Androids than Dogfight. Unfortunately, much of Dogfight reads like a sportswriter’s play-by-play of a series, rather than the story of either the years dedicated to these projects or the corporate goals they represented.
Yet Dogfight does get one thing right: the importance of corporate politics in both goals. Despite different market positions (Apple was an incumbent) and different organizational structures (Google is organizational while Apple is functional) each company was hampered by internal politics. Apple’s hardware and software divisions fought for resources (such as who should manage the software engineers writing tests for hardware components) which ultimately culminated in the marketing disaster of “antenna-gate.” Google, for its part, was initially focused on porting its apps to a large number of smartphone platforms, and in the early years of Android the Google Apps team treated Google Android as a second-class platform.
I read Dogfight by Fred Vogelstein in the Audible edition.
iWoz is the sort of book I would have loved ten years ago, and indeed it’s the sort of material that makes for a great radio interview. If written in 1995, it would have been one of my favorite books of all time. As it is, Stephan Wozniak’s autobiography is a fine partial history of the era that saw the rise of the personal computer. It belongs in the same class as High Noon (about Sun Microsystems) and The Second Coming of Steve Jobs (about the Next-Apple transition). A step below true classics like Fire in the Valley, iWoz is quite good.
How He Founded Apple, Invented the Personal Computer, and Had Fun Doing it (, And Afterwards)
iWoz is broken into several large parts. The first section focuses mostly on Wozniak’s electric-logic experience, from earlier science fair experiments to an arpanet terminal that would eventually morph into the Apple I. These include early pranks and feature elements of obsession, sacrifices, humility, and geography that I would find as the basis of creativity in my series on Coming Anarchy. Woz’s systematic exploration of electronic circuitry would finally come together in the Apple II, a product he is quite proud of and truly one of the grandest achievements of the 1980s.
A second, gloomer half documents Steve’s inability to horizontally apply these skills to other aspects of his life. Two marriages fail and after the second he writes painfully of losing his house. Likewise, with grace and modesty Wozniak documents betrayals by Steve Jobs and poor treatment to the news media. Similarly, Wozniak documents the failures of his US Concerts to be either what he intended or profitable, and likewise his shortlived CL9 start-up firm.
In an earlier review of Robert Weisberg’s Creativity: Beyond the Myth of Genius, I criticized that author for his differentiating “horizontal” and “analogical” thinking. While Weisberg’s book retains many problems, this distinction is not one of them. While analogical thinking is the root of all creativity, horizontal thinking is worthless — expertise does not “translate” from one domain to another unless analogies help bridge those domains.
So all in all, iWoz is a very enjoyable book. It’s a fun guided tour of the early days of the Personal Computer, and has some valuable things to say along the way about the nature of creativity.