“The power of unconventional thinking,” by Thomas Barnett, Thomas P.M. Barnett :: Weblog, 22 June 2005, http://www.thomaspmbarnett.com/weblog/archives2/001981.html.
Describing an advertisement he say in the New York Times
I can’t resist one more dig at Friedman’s “World is Flat” metaphor. I come across this Barclays full-page color ad in the NYT, which consists of a flat globe sitting on stand. It’s the perfect image for Friedman’s book, much better than that weird art of ships going off the edge of the world that was used in some hardcover versions.
And yet, the ad points out the against-the-grain metaphor that Friedman ended up with when he sought to recast a “level playing field” as a “flat world”: the text of the ad starts with “Without unconventional thinking, the world would still be flat and we’d still be living in caves. Heck, we’d probably never have climbed down from the trees in the first place.”
It could have continued: “At Barclays we believe in providing our clients with metaphors that don’t create cognitive dissonance . . . “
When there are specialized experts, life is not flat — it’s steep. That is what Barclay’s is saying. That’s how the Catholic Church is steep, but a hippie drum circle is flat.
How can Dr. Barnett not know this? What, is he not even reading tdaxp or something?