Tag Archives: bluray

Sony 1, Microsoft 0

The collapse of HD-DVD (and victory for Bluray disk) in the past week also scrambles the Microsoft XBOX 360 v. Sony PS3 race for second in the console wars. Microsoft has been benefiting from the next-gen video wars because, not only did XBOX 360 support HD-DVD through an add-on while the PS3 had integrated BluRay, XBOX 360 also supported on-demand video downloaded. Thus Microsoft benefit from a win or a draw, while Sony needed a knock-out. (Sony created the Bluray technology, int the same way that company created Betamax.)

Sony got its’ knock-out.

Up until now, PS3 sales have been depressed because of the BluRay add-on (who wants to gamble on the next-gen video tech when buying a game machine?), but now its benefits. The XBOX 360’s HD-DVD player is now worthless going forward, while the PS3 both will play next-gen movies. You’re now longer gambling when you buy a PS3. You’re buying a next-gen player that will play filsm that come out a decade or two from now.

Hard to believe this won’t increase PS3 sales, which will in turn lead to more game development, which would lead to more sales.

Sony gambled big by including a BluRay player on the PS3. Sony won.

Two eggs, one basket

Phil Jones doesn’t update it enough, but one of my favorite blogs is Platform Wars. Nowadays, two high profile platform wars are being fought in the living room:

  • Microsoft XBOX 360 v. Sony PlayStation 3
  • HD-DVD v. Sony BluRay

Sony’s PlayStation is behind the XBOX, partially because of the high price of inculding a BluRay disc palyer (the XBOX onl plays regular DVDs, though an HD-DVD add-in is available). However, the same thing that turns the PlayStation into an expensive game machine also means that, for those that buy it, it’s also a free BluRay machine: This has allowed Blu-Ray purchases double HD-DVD disc buys.

As The Economist says:

Why, then, have Blu-ray discs lately been outselling HD DVD versions by two to one? Because Sony cannily included a Blu-ray player in its latest video-game console, PlayStation 3. And while PS3 has not met expectations of selling 6m consoles in America, some 1.4m have nevertheless been snapped up since their launch last November. Market researchers reckon that most—90% by some reckoning—of Blu-ray discs are played on PS3 consoles.

If Sony’s big gamble pays off, including a BluRay player into the PlayStation will allow them to win the war against HD-DVD, and then (as all PlayStations will double as Blu-Ray players) allow them to seamlessly publish games in Blu-Ray format while Microsoft scrambles to think of something new. If it doesn’t work, however, Sony will be left with a uselessly expensive console on top of a re-run of the beta-max fiasco.

Interesting times!