Tag Archives: Jeff Bezos

Types of Publishing Platforms

There are three (maybe four) kinds of publishing platforms

Consumer-side economies of scale are currently disrupting the publishing industry. That is why the rise of consumer-side economies-of-scale platforms is currently the biggest news in publishing. The increasing power of platforms such as Twitch (widely used by gamers) is removing the prestige associated with journalism. Likewise, the loss of audience from “traditional media” (employee-produced, with no consumer-side economies of scale) means that traditional media needs to further cut wages, and cut quality.

There are three (and maybe four) important kinds of publishing platforms

  • Consumer-produced, consumer-side no economies of scale
    Most published content is produced by users of the service. Each additional consumer/producer does not increase the utility of the service for other users (in ways not related to producer economies of scale)
    Examples: WordPress
  • Consumer-produced, consumer-side economies-of-scale
    Most published content is produced by users of the service. Each additional consumer/producer increases the utility of the service for other users (in ways not related to producer economies of scale)
    Examples: infiniteChan, Facebook, Reddit, Tumblr, Twitch, YouTube
  • Employee-produced, no consumer-side economies of scale
    Most published content is produced by paid employees or contractors. Each additional consumer/producer does not increase the utility of the service for other users (in ways not related to producer economies of scale)
    Example: The Washington Post
  • Employee-produced, consumer-side economies of scale
    Most published content is produced by paid employees or contractors. Each additional consumer/producer does not increase the utility of the service for other users (in ways not related to producer economies of scale)
    Example: This may not exist in a pure form. But a pretty close example is Amazon Kindle, where the bulk of the material is created by paid authors, while reviews and annotations are shared between consumers.

Interestingly, Amazon.com is involved in three of these platforms. Amazon owns Twitch, Kindle, and Amazon CEO Jeff Bezos owns the Washington Post.

Just as interesting is the predictable way besieged “traditional media” (employee produced, and without economies of scale) attacks “new” media with consumer-side economies-of-scale. For example, the Washington Post employs Caitlin Dewey, whose only responsibility appears to be targetting media that has consumer-side economies-of-scale. Recent targets include

If you didn’t know the kinds of publishing platforms, you might think the Washington Post was just publishing objectively interesting news, or that Amazon was just a book seller.